Billiard Tables
Combine a Brodie Pooltable and our billiard tables, made from old railway sleepers, recycled weatherboards and floorboards, with a rustic bar, built from slab timber and corrugated iron.
Billiard Tables
Business Category: Billiard Tables & Accessories
billiard tables, pool tables, safe removals, pool table removals, pool table accessories, snooker, tables, grand piano removals, piano removals
Business Name:Brodie Pooltables
Website: http://brodiepooltablessnookertablesandbilliardtables.street-directory.com.au
Phone: 07 5486 7052
Fax: 07 5486 7053
Mobile: 0409 645 310
Contact : David
Location Address: |
Postal Address: |  |
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THE CREATIVE IDEA The idea was Billiard Tables. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Billiard Tables history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Billiard Tables. (see Figures 9, 10 and 11) The Billiard Tables idea was further extended into a real event, player's merchandising, in store, packaging and a website
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Billiard tables, timber, brodie, pool, table, Australia, business.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.