Kit Home Finance
Kit Home Innovative Solutions provides loans and finance for buyers of kit homes, when there is no other alternative to turn to! Kit home finance...
Kit Home Finance
Business Category: Catering/Food
catering, food, events, event hire, event catering, menu, buffet, wedding
Business Name:Ample Cater-In
Website: http://www.khis.com.au
Phone: 07 5424 1860
Fax:
Mobile: 042 725 5512
Contact : Daniel & Vicki
Location Address: 95 Esk Crows Nest Rd |
Postal Address: 95 Esk Crows Nest Rd |
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THE CREATIVE IDEA The idea was Kit Home Finance. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Kit Home Finance history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Kit Home Finance. (see Figures 9, 10 and 11) The Kit Home Finance idea was further extended into a real event, player's merchandising, in store, packaging and a website
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Kit Home Finance, kit home buyes, kit home loans, kit homes,, Australia, business.
You clearly define the Kit Home Finance problem and its implications, using Kit Home Finance principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative Kit Home Finance campaign, utilising Kit Home Finance theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with analysis and covers positioning, target market, creative, and media direction.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.