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You demonstrate a research strategy using an appropriate mix of information sources with relevance to the product/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate Pool Tables of the company, product/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the product/service and context. The primary research instrument is used with results partially presented. You provide limited Pool Tables and unimportant information of the company, product/service and target market. You draw broad conclusions about the situation only.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.