The results of these deliberations should flow into the project proposal you are required to submit by the end of week 6, using the proposal form provided. The form provides the space to add a project description and project-specific items.

Your tutor will then assess the suitability of your chosen project to meet the requirements of the vet scales. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the project proposal, and will have an opportvet scalesy to address any problems your tutor identifies, where this is necessary.

Your final mark for the project proposal will reflect both the quality of the proposal itself, and the quality of this feedback session. If you fail to attend this session, your project proposal will not receive a mark.

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SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of picture messaging that singled out vet scales Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.